Magazine article Marketing

Marketing Mole: We'll Call You - Morrisons

Magazine article Marketing

Marketing Mole: We'll Call You - Morrisons

Article excerpt

Our culinary skills have been likened to poetry in motion, so Morrisons' introduction of recipes in rhyming form seemed an apt thing for us to try out.

Morrisons Good afternoon, Morrisons customer service, You're speaking to (name).

Mktg Hi there. I was wondering if I could talk to someone about the rhyming recipes.

Morrisons How can I help?

Mktg I've tried to make the Curry in a Hurry, but I'm confused, because it doesn't say how much chicken to put in or how to make the marinade.

Morrisons OK. (Pauses.) Can I take your name and number and give you a call back when I've found out about the recipe?

Mktg Yeah, sure. (Gives details.) How long will it take?

Morrisons Just a few minutes.

Mktg Thanks. (Hangs up. Phone rings after one minute.) Hello?

Morrisons Hi, it's (name) from Morrisons. You can find the full recipes, along with the poems, on the website.

Mktg Oh, that's annoying, as I don't have the internet. Is there anywhere else I can get the full recipe?

Morrisons Well, you can get all the recipes on printed cards in-store but I can tell you the quantities now if you like.

Mktg Yes, that would be great.

Morrisons Actually, I could print off a copy and post it to you. …

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