Magazine article Marketing

What It's Really like Inside: PlayStation

Magazine article Marketing

What It's Really like Inside: PlayStation

Article excerpt

PlayStation is rolling out its first European ad campaign since the launch of the PS3.

- How do you come up with new marketing ideas?

Everything is based on a strategy for the year and our agencies help us define the look and feel of the activity.

- Describe the marketing team in three words.

Passionate, humorous, creative.

- What is the main marketing challenge you face?

Marketing a premium games console during a downturn.

- What are the perks of the job?

Trying out the latest games before anyone else, an annual free games allocation and discounted Sony products.

- Is there a dress code?


- Does the marketing team socialise together outside of office hours?

Yes, it has been known. Our local is the White Horse off Carnaby Street.

- What is the company like for training and career progression?

We have access to almost any training programme we like, as long as it is justified and in the interests of both ourselves and the company.

- What are the hours like?

Usually 9am-6pm, but this can easily change if there is a major campaign or launch coming up. …

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