Magazine article Editor & Publisher

'Rheinische Post' Buys KBA's Waterless Cortina

Magazine article Editor & Publisher

'Rheinische Post' Buys KBA's Waterless Cortina

Article excerpt

The Rheinische Post, Duesseldorf, Germany, has ordered a waterless-offset KBA Cortina press comprising four towers, five reelstands and two folders. Delivery is to begin next January.

The automated, compact press will be the eighth installed in Germany and the 16th worldwide. Other Rhine region publishers running Cortinas are the Rheinpfalz, in Ludwigshafen, and M. DuMont Schauberg, in Cologne.

"Based on our own experience with e-media, and also that of other publishers, we are confident that especially regional and local titles still offer plenty of potential for growth in the media landscape of the 2st century," RP media group President Clemens Bauer said in a statement. "That is why, even in the midst of a severe recession, we are investing millions of euros in new printing technology and the associated infrastructure. We firmly believe that this will sharpen our competitiveness by materially enhancing our cost efficiency, quality and flexibility."

Rheinisch Bergische Druckerei Managing Director and Rheinische Post Vice President Matthias Tietz attributed interest in the Cortina to its high levels of automation, standardization and flexibility (including a possible heatset retrofit), its ergonomic design and environmental benefits.

"After checking out the conventional presses on offer, we opted for this new approach in anticipation of imminent changes in the newspaper market," Tietz said when the purchase was announced. Calling Cortina "the best means of addressing the increasingly sophisticated expectations of our advertisers and readers," he added that the chosen configuration will "keep more options open than with a satellite press, so we can respond to unforeseen market trends."

Germany second biggest regional paid daily, the Rheinische Post publishes 29 local editions, with a circulation reaching 400,000 copies. …

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