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Traffic at Newspaper Sites Soars 10% in Past Year, Nielsen Says

Magazine article Editor & Publisher

Traffic at Newspaper Sites Soars 10% in Past Year, Nielsen Says

Article excerpt

The number of people visiting newspaper Web sites hit a new high in Q1 with an average of 73.3 million unique users, a 10.5% jump compared to the same period a year ago.

The data is from Nielsen Online which tracks newspaper readership on behalf of the Newspaper Association of America.

During Q1, more people visited newspapers Web sites in January -- 74.8 million -- than any other month in the quarter, likely due to the Presidential Inauguration. March was the next highest month with 73.3 million uniques.

"Digital success has become a critical component of newspapers' transformation, and these record audience numbers provide further proof that Americans continue to rely on trusted newspaper brands for highly accurate news and information in print and online," John Sturm, president and CEO of the NAA, said in a statement.

More people spent time at newspaper Web sites in January. The average time spent per person was almost 46 minutes compared with the quarterly average of 43 minutes and 48 seconds. …

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