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NYT Co. CEO Stresses Web Site's 'Good Growth' during Earnings Call

Magazine article Editor & Publisher

NYT Co. CEO Stresses Web Site's 'Good Growth' during Earnings Call

Article excerpt

New York Times Co. CEO Janet Robinson preempted questions Tuesday regarding the paid-content debate currently raging through the industry, and shed a little more light on the thinking at the Times during her opening remarks.

During a Q1 earnings call this morning, Robinson pointed out that while digital advertising declined 8% in Q1 compared to the same period last year, the company's flagship Web site posted "good growth" in display advertising.

As such, the company wants to tread carefully; walling off content could disturb the progress of online advertising advances.

Robinson disclosed that executives had studied the business models of 30 online organizations and concluded that the Times is doing well in comparison. "We have learned that our advertising model has generated more revenue than the vast majority of organizations, including some much larger than our site," she said, referring to NYTimes.com. "That said, we're still looking for opportunities to increase revenue without materially affecting the online advertising business."

Also during the call with investors and analysts, Robinson tried to cut listeners off at the pass regarding the threatened shut down of The Boston Globe. The New York Times wants its largest New England property to wring out $20 million in costs. Globe management is currently in talks with the guild.

She said the Globe is actively looking for ways to reduce costs in other ways. …

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