Magazine article Editor & Publisher

'New York Times' First to Run New NAA Ad, and at No Charge

Magazine article Editor & Publisher

'New York Times' First to Run New NAA Ad, and at No Charge

Article excerpt

The New York Times Friday became the first to run a new full-page ad from the Newspaper Association of America aimed at advertisers, which touts newspapers' continued worth in the face of ongoing publicity about the industry's troubles.

"This one took a little different tact," Randy Bennett, NAA senior vice president for business development, said about the ad. "To counter the drumbeat of negative news people are seeing about newspapers."

The ad is essentially a letter from NAA President and CEO John Sturm that offers responses to various "myths" about newspapers and their supposed dwindling relevance.

One example from the ad: "1. Myth: No one reads newspapers anymore. Reality: More than 104 million adults read a print newspaper every day, more than 115 million on Sundays. That's more people than watch the Super Bowl (94 million), American Idol (23 million) or that typically watch the late local news (65 million)."

It ends by stating: "This is not a portrait of a dying industry. …

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