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'Tucson Citizen' Subscribers Switched to 'Arizona Daily Star' -- Sparks Hundreds of Calls, Few Cancellations

Magazine article Editor & Publisher

'Tucson Citizen' Subscribers Switched to 'Arizona Daily Star' -- Sparks Hundreds of Calls, Few Cancellations

Article excerpt

Fewer than 100 of the 10,000 Tucson Citizen subscribers who were automatically switched to the Arizona Daily Star Monday after the Citizen ended its print edition have canceled the paper.

"Right now it has been minimal to date, less than 100," Mike Welsh, circulation operations manager for Tucson Newspapers, said about the cancellations. "It is actually a little bit better than we expected. We had hoped to retain at least 90% of those subscribers."

As with JOA situations in Seattle and Denver earlier this year, when one of two daily papers ended their print publication and the other was automatically delivered in its place, Tucson officials did the same.

But in the Tucson situation, the change was a bit different because it meant that a former afternoon subscriber, to the Citizen, was suddenly given a morning paper, the Daily Star.

In a repeat of the Denver and Seattle situations, Tucson Newspapers, which handled business operations for the JOA, automatically began delivering the Daily Star to Citizen subscribers on Monday, two days after the Citizen's last print edition. …

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