Magazine article Editor & Publisher

Connecticut Alt-Papers Outsource Editorial Content to India

Magazine article Editor & Publisher

Connecticut Alt-Papers Outsource Editorial Content to India

Article excerpt

The Hartford (Conn.) Advocate and two of its New Mass. Media alternative weekly siblings outsourced all their editorial content to India for their issue that hits the streets Thursday.

"It's been fascinating to me to see this go from a chuckle in an edit meeting to an entire issue," Group Managing Editor John Adamian said in a telephone interview.

All the local news, arts and entertainment reviews, restaurant critiques in the Advocate papers in New Haven and Hartford plus the Fairfield County Weekly were written by Indian freelancers hired for the occasion using ads on Craigslist sites in Mumbai and Bangalore -- the two favorite spots for U.S. outsourcing to India.

So Nilanjana Bhowmick writes about the Shad Bake the Essex (Conn.) Rotary Club holds, as well the Shad Derby Festival. Nidhi Sharma Kirti writes about a new exhibition of Pequot Native American art opening in Ledyard. Even the sex-advice column was outsourced to the land of the Kama Sutra.

In one example, Vijayalaxmi Hegde writes about an upcoming concert by the California group Cake: "Perhaps, it is this versatility -- this ability to belong to many genres and not be constrained by one -- that is the key to Cake's longevity. It's been a decade and a half since the Motorcade of Generosity rolled by and close to two decades since 'Rock 'n' Roll Lifestyle' happened. If this is not durability for an indie band, what is?"

Every article has the same notation below the byline: "This article was written by an Indian freelancer. …

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