Magazine article Editor & Publisher

Top Newspaper Web Sites Get Their June Report Cards: From A to F

Magazine article Editor & Publisher

Top Newspaper Web Sites Get Their June Report Cards: From A to F

Article excerpt

The New York Times, Newsday, and the St. Petersburg Times are the newspapers with the best quality Web sites, according to a new review from 24/7 Wall Street.

Douglas McIntyre of 24/7 Wall Street has released a list of the top 25 newspaper Web sites, ranking them on quality in an attempt to benchmark "best practices."

The list is based on the top 25 newspapers ranked by daily circulation according to the Audit Bureau of Circulations' most recent data for the six months ending March 2009. From there, 24/7 grades the papers' sites on a scale of "A" through "F" based on strength of content; ease of use and navigation; use of new technology and online tools, including comments sections, etc.; layout; presence of a strong set of advertisers; and size of audience based on unique visitor data culled by Compete.

The New York Times, Newsday and the St. Pete Times all get an "A" or "A-."

But McIntyre concludes that "the quality of newspaper sites is remarkably uneven from property to property."

Only 15 of the sites on the list made a "B-" or above in the study. Some newspaper Web sites considered online stalwarts scored shockingly low. The Houston Chronicle, for example, scored a "D+" while The Boston Globe got a "D. …

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