Magazine article Editor & Publisher

Readers Get 'Tennessean' Interview with Steve McNair -- after His Death

Magazine article Editor & Publisher

Readers Get 'Tennessean' Interview with Steve McNair -- after His Death

Article excerpt

It is every newspaper's nightmare when it comes to pre-printed sections -- and ads. You print the section days ahead of time. But in between the production date and distribution date, something changes a story.

That happened with The Tennessean in Nashville. The paper's weekly Wednesday zoned section -- "A.M." -- is printed on Fridays, with some of the copies for non-subscribers packaged with ads and shipped out Saturday.

One of the zoned weeklies, "Davidson A.M." for the paper's Davidson County area, carried a front-page story on former Tennessee Titans quarterback Steve McNair opening the first of several restaurants. The "Gridiron9" eateries bear the number he used in his playing days. It even included an interview with McNair in which he said he hoped to open more of them.

But when word spread of McNair's tragic death in a murder-suicide Saturday, Tennessean officials had a dilemma. Some 134,000 copies for non-subscribers had already been packaged with ads and were set to be shipped for distribution Monday.

"We really could not find a feasible way to pull all of them back and re-do it in a reasonable time," said Bob Faricy, the Tennessean's vice president/market development.

Faricy said copies of the Davidson edition that would have been delivered with subscribers' papers were removed and replaced with a new version. …

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