Magazine article Editor & Publisher

In Experiment, 'Muncie Star Press' Replacing Biz News with 'Good News'

Magazine article Editor & Publisher

In Experiment, 'Muncie Star Press' Replacing Biz News with 'Good News'

Article excerpt

Will more readers like a paper that features "good news," and will advertisers be more likely to buy space in it? The Star Press in Muncie, Ind., is going to find out.

On Monday, the Star Press replaced its Business and Life sections separate section called Good News. The section will run for the next four Mondays.

"This is an experiment for the month of August only, to see whether readers and advertisers indeed like having good news bundled into a single section," General Manager Gene Williams wrote in a note to readers Sunday. "If it proves to be popular, we'll continue it. If not, that will tell us something. Regardless, we won't ever stop printing 'good news.'"

Williams said that when prototypes of the new section were shown to advertisers, "to a person they said they'd be more willing to advertise in The Star Press if there was just more good news in it."

The section may also go a long ways to answering the constant reader complaint that there's no good news in a newspaper, Williams added.

Replacing the Business and Life sections on Monday made sense, Williams said. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.