Magazine article Editor & Publisher

More Than 170 Dailies Sign on with Journalism Online

Magazine article Editor & Publisher

More Than 170 Dailies Sign on with Journalism Online

Article excerpt

Journalism Online, the company that plans to help publishers monetize content, has signed 176 dailies as affiliate partners. In total, more than 500 newspapers, magazines and other sites have agreed to join Journalism Online representing more than 90 million monthly unique users.

Publishing affiliates will be able to select their own pay models. Journalism Online is offering a variety of ways to do that including technology that allows for micropayments, sampling, the ability to turn off the system at will, and the ability to convert users from micropayments to a subscription model.

"By creating a platform of flexible hybrid models for paid content that maximizes online advertising revenue while creating a new revenue stream from readers, Journalism Online has helped shift the debate over charging for online new from 'if' to 'when and how,'" Steven Brill, co-founder of Journalism Online, said in a statement.

Brill added that many publishers have moved past the "abstract debate" and are now working toward some kind of paid content model. The executives of Journalism Online figure that by focusing on 10% on avid readers, on average a Web site would keep 88% of page views and 91% of ad revenue if it put in place a paid-content strategy. …

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