Magazine article Editor & Publisher

Rochester Paper's 'Impossible' Contest Spans Platforms

Magazine article Editor & Publisher

Rochester Paper's 'Impossible' Contest Spans Platforms

Article excerpt

The Rochester (N.Y.) Democrat and Chronicle is holding a city-wide contest that seems to go a bit beyond the usual trivia game or clip-and-send coupon.

Touting it as "Picture The Impossible," the competition that launched last Saturday and ends on Halloween requires readers/contestants to follow a mix of scavenger hunt-type games in the area, online contests and print-based activities.

A collaboration with the Lab for Social Computing at the Rochester Institute of Technology, the contest is aimed at promoting the newspaper, but also seeks to bring different communities together and raise money for local organizations, say editors.

"It is a community adventure game," says Managing Editor Traci Bauer. "We tried to get out across all of the platforms as much as we could."

Readers who sign up online choose to be on one of three teams, or "factions," as they are called. Each faction is assigned to one of three local charities for which money is raised as the teams earn points for each competition.

The competitions range from outdoor activities that involve going to certain locations to puzzles in the print edition. "We hope people get into it and collaborate," Bauer said. "It is about enjoying the activities."

Since Saturday, at least 1,400 readers have signed up, Bauer said. …

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