Magazine article Editor & Publisher

Newspapers' Own Recruitment Web Sites

Magazine article Editor & Publisher

Newspapers' Own Recruitment Web Sites

Article excerpt

As their Web site capabilities become ever more sophisticated, growing numbers of media companies are using Web sites to run their own recruitment ads ALTHOUGH LARGE-SCALE, general job-recruitment Web sites like careerpath.com and the Monster Board get all the publicity, there is a quieter but no less important revolution underway in the specialty recruitment field involving newspaper, television, radio and other media positions. Job searches by j-school grads or restless veteran journalists used to involve the clumsy process of acquiring and then laboriously reading through small piles of specialty magazines, newspapers and newsletters. Now, most of those are online along with a growing legion of Internet-only job classified ad services aimed at newsroom interests coast to coast. At last count - last week - no fewer than 27 major Web sites now specialize in recruiting media-related job candidates. These range from Editor & Publisher's own mediainfo.com job classifieds to those of the Inland Newspaper Jobs site, the Copy Editor Job Board site, the J-Jobs archive and many others. The new cyberspace recruiting techniques allow corporations to reach potential job candidates at speeds never before possible at the same time they enable a single job-seeking candidate to quickly survey an entire nation of diverse media jobs from the screen of his or her computer. These same capabilities are also altering the way media companies place ads to recruit workers. MEDIA COMPANIES' OWN SITES For instance, growing numbers of large media firms are bypassing traditional print media advertising strategies altogether to advertise directly on their own Web sites for reporters, editors and other newsroom workers. In many ways, large companies like Hearst, Cox Newspapers, the Chicago Tribune, Gannett, Knight Ridder, E.W. Scripps and USA Today are now doing on their Web sites what they once did on their internal bulletin boards: posting all new job openings they are seeking to fill. The only difference, of course, is that these digital bulletin boards instantly reach a vast national audience. Some corporate recruitment ad sites, like Knight Ridder's Jobs Page: Your Link to Newspaper Careers corporate site, are as large and sophisticated as newspapers' news Web sites. Knight Ridder's extensive listings are updated, just like a magazine site, once a week. They include ads for a broad range of news positions from business editor and assistant features editor to Web producer and HTML designer. …

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