Magazine article Marketing

Marketing Mole: We'll Call You - Harrods

Magazine article Marketing

Marketing Mole: We'll Call You - Harrods

Article excerpt

Dixons.co.uk ads advises shoppers to take a look at the latest TVs in Harrods before buying them via its own store online. How would Harrods feel about this? Harrods Good afternoon, customer services, (name) speaking. How may I help you?

Mktg Hi, I'm just looking to check something with you. I live in London and I was looking to come into the store and get some advice on a TV system I'm getting for my home. When you get advice, are you obliged to purchase the products?

Harrods No. If you just come in and you see something you like, and you want some information on it, then they can just talk you through the information.

Mktg So you're not legally bound to purchase that product or anything like that.

Harrods No, no.

Mktg Oh sorry, I was just a little confused because of an ad I've seen on the Underground that talks about someone called Piers - I think there's a reference to Dixons.

Harrods Oh, OK. If you come in and you just want some general information on some merchandise, then our sales assistants will be more than happy to give you that.

Mktg I know it sounds a bit cheeky, but you can get the advice in-store and then go and purchase it online elsewhere? …

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