Magazine article Computers in Libraries

From Zero to Web 2.0: Part 2

Magazine article Computers in Libraries

From Zero to Web 2.0: Part 2

Article excerpt

During the summer semester, the Vise Library at Cumberland University (CU), where I am a library technical assistant, began working on its "digital makeover." (Please see the September 2009 issue of Computers in Libraries for more details about our project and goals in Part 1 of this article.) Although we spent the summer implementing many of our plans, we actually started work on our digital makeover a few months ago. In January 2009, while preparing for a poster presentation about library marketing to be held at the annual Tennessee Library Association Conference, we enlisted Margie Monde, director of graphics, to create two logos that we could use on library promotional materials. CU uses a bulldog as its athletic logo and a phoenix as its academic logo, so we asked Margie to create a phoenix for our purposes. We decided to have Margie design two phoenixes: a more formal phoenix (Figure 1) for handouts, newsletters, and our website, and an informal logo (Figure 2) for social networking sites, our Ask Us services, and other marketing materials. (Feel free to download your favorite phoenix at http://drop.io/viselibrary.) We also decided to name our new logos Phineas Phoenix to add an element of fun.

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[FIGURE 1 OMITTED]

[FIGURE 2 OMITTED]

Once we had our logos, we began working on our social networking sites, focusing on Facebook, MySpace, and Twitter, since those sites are the most popular among students on our campus. Our main goal for creating these profiles was to inform students of library activities and services. Since we decided to use "informal Phineas" on our social networking sites, we set up the profiles through his perspective. In fact, his birthday is the anniversary of when our current building opened. Our username on all three sites is CULibrary, so check us out and feel free to befriend us!

We started our website redesign process during the fall 2008 semester by surveying CU faculty, staff, and students and holding a focus group to gain feedback over various aspects of our website, including design, layout, content, tools, and usability. During our focus group, we also asked participants to evaluate websites from other academic libraries and tell us which elements they did and did not like. Using these results, Claire Walker, reference and instruction librarian, led the effort to redesign our site. Figure 3 shows her concept of how our new homepage

will look, and Figure 4 shows how our homepage looked before it went "live," as designed by Brian Harville, director of new media. Compared to our former homepage, the new page is much more streamlined and easy to read. …

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