Magazine article American Forests

Art 270: Giving Back

Magazine article American Forests

Art 270: Giving Back

Article excerpt

Last December, clients of Art 270, Inc., a Jenkintown, Pennsylvania-based graphic design studio, received an unusual Christmas card. Sporting delightful photos of Art 270 personnel enthusiastically costumed as green craft paper "trees," it stated, "in lieu of gifts... Art 270 will be purchasing 300 trees to be planted through Global ReLeaf." It further urged that "since paper and pulp products are the lifeblood of our business, and yours, we invite you to aid in this important environmental issue."

Environmental sensitivity is nothing new to either company president Carl W. Mill or his wife, partner, and vice president, Dianne Zotter-Mill.

"Dianne and I have always been very concerned about all aspects of the environment, but saving our forests and local parks and trees has always been a major focus." says Carl. "When we produce our annual holiday greeting, we always try to tie in a good cause. For several years that has been Global ReLeaf, which we became aware of as subscribers to American Forests magazine."

He credits Dianne, however, for being the moving force behind the studio's environmental action. Says Dianne, "If I weren't a graphic designer, I'd be planting trees for AMERICAN FORESTS or someone. When I retire, I'd like to volunteer or be part of an agency."

Several years ago Dianne started a yearly Arbor Day tree-planting project in Bucks County, Pennsylvania, where they make their home. Art 270 staff, family, and friends sold approximately 1,200 4-to 6-foot white pines, spruce, and firs over a three-year period. …

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