Magazine article American Banker

MasterCard Veteran Returns to Lead Internet Commerce

Magazine article American Banker

MasterCard Veteran Returns to Lead Internet Commerce

Article excerpt

MasterCard International Inc. has put a familiar face in charge of electronic commerce.

Arthur D. Kranzley, who worked at MasterCard from 1985 to 1995 before moving to Advanta Corp., has returned in a high-profile senior vice presidency, responsible for promoting the SET Internet security protocol and other e-commerce initiatives.

He will also work closely with an internal task force exploring uses of smart cards in on-line commerce.

"I see a lot coming out of MasterCard in the electronic commerce world, some related to SET and some not," he said in an interview.

The position was vacant since the departure in February of Steve Mott. Mr. Mott and his Visa International counterpart, senior vice president Steve Herz, were the original point men for SET, which stands for Secure Electronic Transaction. Mr. Mott now heads an independent consultancy, CSI Management Services, Stamford, Conn.

Alan Glass, based at MasterCard's St. Louis operations center, was Mr. Mott's interim successor. He has returned to his post as senior vice president, special projects, but will remain MasterCard's representative on the board of the SET governing body, SETCo.

Mr. Kranzley, 48, officially started three weeks ago. He comes in as SET is just getting past early growing pains.

He said he is optimistic it can gain the necessary, so far elusive, market credibility.

U.S. credit card bankers have shown little urgency about deploying SET. Mr. Kranzley's experience at Advanta, a top 10 card issuer recently acquired by Fleet Financial Group, may bring a valuable perspective to the marketing task.

Gary Roboff, senior vice president of electronic commerce at Chase Manhattan Bank, said, "Art brings an ideal background to what has become a very important position within MasterCard," including "insight into key issues facing members."

"We were watching all electronic commerce developments, including SET," Mr. …

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