Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Hartley's Jelly pitch

Premier Foods is looking for an ad agency for its Hartley's Low Calorie Jelly brand. The company is looking to target heath-conscious women with the 10-calorie product, which comes in pots.

- Barclays renews deal

Barclays has renewed its three-year, pounds 82m sponsorship of the Premier League. The deal will run until the end of the 2012/13 season It includes exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising packages, tickets and hospitality.

Ed Kemp on sports marketing at

- Sky enlists Lily Cole

Sky has launched its Rainforest Rescue campaign with the help of model and actress Lily Cole. The three-year scheme aims to save 1bn trees in the Amazon rainforest. The broadcaster has tied up with conservation body WWF for the project.

Read Gemma Charles' green blog at

- Honey Monster radio

Sugar Puffs manufacturer Honey Monster Foods has teamed up with Sony's Fun Kids digital radio station to launch a daily slot for its breakfast-cereal-loving brand character. The Honey Monster will be on air for 12 weeks with a show including celebrity interviews and film reviews.

- World Vision chief

World Vision has promoted Mathew Neville to the role of director of marketing and fundraising. Neville had been head of supporter development since joining the children's charity in 2007. He previously held roles at Orange, NatWest and Freeserve.

- Microsoft OS launch

Microsoft has launched a global marketing campaign to back the release of its latest operating system, Windows 7. The TV, outdoor and digital activity, by US agency Crispin Porter & Bogusky, uses the line 'I'm a PC and Windows 7 was my idea'. Microsoft has also opened its first US retail store, in Scottsdale, Arizona.

Watch the ad at

- OFT clears pub ties

The Office of Fair Trading (OFT) has ruled that there is no evidence that ties between pub-owning companies and tenant landlords are affecting competition in the sector. Consumer group the Campaign for Real Ale, which had complained about 'beer ties' that force landlords to buy their beer from the pub owners, said it would now raise the issue with Business Secretary Lord Mandelson.

- Co-op Motor revamp

The Co-operative Group is rebranding its Sunwin chain of car dealerships. The 19 showrooms, mainly in the North of England, will be branded The Co-operative Motor Group, starting with its outlet in Preston, Lancashire. The dealerships work with manufacturers including Renault, Nissan, Mazda, Peugeot and Fiat.

- Hardys in a box

Constellation Europe has launched a new form of wine-box packaging for its Hardys Nottage Hill brand. FreshCase cartons contain the equivalent of three bottles, and use a pull-out tap to decant the wine. The brand is claiming the FreshCase pack is 70% lighter than the weight of three glass bottles. …

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