Magazine article Marketing

Helpline

Magazine article Marketing

Helpline

Article excerpt

We take the hassle out of finding the right product or service - you ask the question, we'll provide the answer.

MAKING CONTACT

Q: We want to buy data for an email marketing campaign, but have had bad experiences in the past with data that turned out to be very poor quality. Can you recommend anyone?

A: Contact Data 4 Businesses (08454 274 036). As owner of more than 1m B2B records, it specialises in this field.

Its database covers all business types, vertical sectors and key decision-makers in the UK, and 100% of its emails are selectable against job role, company turnover, Standard Industrial Classification (SIC) coding and other categories.

It supplies businesses of all sizes, and can help you make an informed choice. Its data is regularly cleaned to ensure a guaranteed 90% deliverability rate, and it often over-supplies to give added value.

QUESTION TIME

Q: We want customers to leave feedback about our company online. Could you suggest someone?

A: Get in touch with eDigital Research (01489 772 920). It has created a tool called eCustomer Opinions, which enables you to identify any problems that your may customers face.

It can look at multiple areas, with an application embedded in your website or conducted via email, SMS or interactive TV.

You could go one step further and use its eMystery Shopper service, which provides a study of your site's usability, functionality, support logistics and customer service through a panel of demographically profiled internet users. …

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