Magazine article Marketing

Marketing Mole: We'll Call You - BGL (Comparethemarket)

Magazine article Marketing

Marketing Mole: We'll Call You - BGL (Comparethemarket)

Article excerpt

Mole Junior has his heart set on a toy Aleksandr Orlov. It's just eight weeks to Christmas, and we can't get to Harrods. Is there a 'simples' solution to our problem?

BGL BGL Group, good afternoon.

Mktg Hi, I was looking to speak to someone in customer services in Comparethemarket, but I can't find a number. It's about something they are selling.

BGL OK, I'll put you through.

Mktg Thanks. (Mktg holds, is put through to a standard voicemail, redials; sequence recurs.)

BGL BGL Group ...

Mktg Hi, I just spoke to you. There's no point leaving a message. I need customer services. They are selling meerkat dolls in Harrods. I want to know if they are selling them anywhere else.

BGL Right. One moment.

Mktg Thanks (Mktg holds, is put through to press officer's voicemail, redials.) Hi. Sorry, it's me again. You just put me through to a press officer, I just need customer services.

BGL That's the person you need to speak to.

Mktg OK. Does Comparethemarket have customer services?

BGL No.

Mktg Could I speak to a call-handler?

BGL Right. One moment.

Mktg Thanks (holds).

BGL Hi, I've just been notified that that's the person you need to speak to. …

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