Magazine article Communication World

The Lessons Are in the Journey: "Getting in and Getting It Done" Keep This Communicator Motivated

Magazine article Communication World

The Lessons Are in the Journey: "Getting in and Getting It Done" Keep This Communicator Motivated

Article excerpt

In this issue we hear from Adrian Cropley, president of Cropley Communications, an employee communication and change communication strategic consultancy in Melbourne, Australia.

What historical figure do you most identify with and why?

Gandhi. He was a great communicator, and he led his people without an official position. He had a great passion for the values he held strongly, and was able to get his message across in the most sincere and passionate way. You've got to love his communication style--he was one of the great storytellers of all time.

Which word or phrase do you think is overused right now?

ROI, three letters that make most of us cringe. I am sure some accountant somewhere invented this to justify his annual bonus. Yet it is one of the most important things we as communicators have to understand, even though for most of us it is one of the hardest things to define. I would like to invent a new term: POI (proof of investment). We present the results after our communication efforts and ask for proof that it did not give us a return!

What did you have to learn the hard way?

I think my biggest lesson was understanding how people liked being communicated with. My first communication plan assumed that people would appreciate the same communication methods companywide, going for creative online communication rather than paper-based. I found a lot of resistance from people who liked to take home a paper newsletter, rather than read it on-screen.

What talent would you most like to have?

I would love to do magic tricks. It would be good to dazzle people during a presentation or workshop, make them laugh and keep them engaged, use tricks to demonstrate something you were talking about or to make a point. And it wouldn't hurt to be able to make the odd person disappear now and again.

If you could choose another profession, what would it be? …

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