Magazine article Information Today

Hoover's, Inc. Unveils New Features of Hoover's Online

Magazine article Information Today

Hoover's, Inc. Unveils New Features of Hoover's Online

Article excerpt

Hoover's, Inc., a provider of company information online, has announced that it has upgraded Hoover's Online (http:// www.hoovers.com), the company's flagship Web site. The new enhancements offer Hoover's visitors and subscribers expanded company information and mark the Internet publisher's first venture into e-commerce, with the addition of several pay-per-view and direct sale options.

The new features are part of Hoover's strategy to make Hoover's Online a "miniportal" site for company information, Hoover's CEO, Patrick Spain, said. "We're the search engine for information about companies--a 'one-stop-shop' where you can find anything you want to know about a company to invest in, work for, compete against, or sell to. Hoover's Online is not just a random assortment of links, however, it's a carefully selected collection of information that our editors think is necessary to make informed business decisions."

New Hoover's Online enhancements include the following:

* More officers: Hoover's Online subscribers can access comprehensive officers listings for an additional 3,000 companies, doubling the number of listings that were previously available.

* Industry information: Hoover's Online visitors can link directly to over 30 Industry Snapshots from selected Hoover's Company Capsules and Hoover's Company Profiles. Each Snapshot includes a detailed overview of the industry, including major players, spending/sales estimates, industry jargon, and more.

* Subsidiary information: Hoover's Company Capsules now link to free subsidiary lists from American Business Information. ABI subsidiary listings include contact and credit rating information for more than 11 million companies. For a fee, visitors can download mailing lists by industry and region or purchase reports on individual subsidiary companies. Each report contains additional contact information, the name of the owner or top decision-maker, number of employees, estimated annual sales, credit rating, and primary and secondary lines of business.

* Analysts' research reports: This feature gives Hoover's Online visitors access to the latest research reports from companies like Paine Webber, BT Alex Brown, and Hambrecht & Quist. Headlines are free; detailed reports are available for sale from Multex via links from Hoover's Company Capsules and Hoover's Company Profiles. …

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