Magazine article Marketing

What It's Really like Inside: Debenhams

Magazine article Marketing

What It's Really like Inside: Debenhams

Article excerpt

- Describe the marketing team in three words.

Fun, creative and dynamic.

- How do you come up with fresh marketing ideas?

It's a real team effort - no idea is a bad idea.

- What is the main marketing challenge you face?

Our products and brands appeal to such a broad customer base, our biggest challenge is deciding which customers to target, with what product or offer, and when.

- What are the perks?

Staff discounts in store as well as the 'Perks at Debenhams' website, which gives us money off products and services such as travel, gyms and hotels.

- Does the marketing team socialise out of hours?

On Fridays we'll go for 'one quick drink', which has ended up being the start of many a good night out.

- Are there any downsides?

The fast-paced retail environment means decisions need to be made quickly, constantly keeping us on our toes.

- Is there a dress code?

No, working in retail means you get to express yourself through what you wear. One day you might be in your highest killer heels, the next in your trusted pumps.

- What is the company like for training and career progression? …

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