Magazine article Marketing

Marketing Mole: We'll Call You - Kingsmill

Magazine article Marketing

Marketing Mole: We'll Call You - Kingsmill

Article excerpt

We have a confession to get off our chest, so we rang up the bread brand hoping to spill the beans and perhaps win some money into the bargain.

Kingsmill: Kingsmill careline, (name) speaking. How can I help?

Mktg: Hi. I've just seen a TV ad that talks about sharing a confession I'd like to share one of mine, but I'm not sure who I need to speak to.

Kingsmill: What you need to do is to go on our website, and you can upload it on there.

Mktg: I don't actually have the internet, I've just moved house. Is there any other way? Could I tell you?

Kingsmill: I'm not sure actually. One moment.

Mktg: Thanks. (Mktg holds)

Kingsmill: Hello, I've just double-checked and it is just a web-based thing.

Mktg: Sorry, have you got the internet there? Could you register it for me?

Kingsmill: It's not something I would be able to do, you have to go online and do it yourself if you want to put one on there.

Mktg: I've got a funny confession, though.

Kingsmill: Do you have a friend, or could you go to the library to do it there? I can't take it for you. It's just for people to have fun on the website, and selected ones are put on there for everyone to see. …

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