Magazine article Technology & Learning

Two Big Software Companies Broaden Their Reach - and Their Corporate Giving

Magazine article Technology & Learning

Two Big Software Companies Broaden Their Reach - and Their Corporate Giving

Article excerpt

If you're confused about who owns whom in the educational software world these days, you're not alone. What is clear, however, is that two software giants are emerging. And there's been no sign in the recent months that their growth is slowing down.

The recent acquisition of Broderbund by The Learning Company reinforces TLC's role as a major player--and was ironic to many because just a few years ago a bid by Broderbund to buy a much-smaller Learning Company fell through. Purchased instead by SoftKey, which decided to use the Learning Company name for the growing organization, TLC is now the parent organization of SkillsBank, Mindscape, Creative Wonders, Learning Services, Creative Office, and Microsystems Software.

The other big player in the market today is Cendant Corporation, a $22 billion direct-marketing concern with major holdings in the hotel, rental car, and e-commerce sectors. Under the Knowledge Adventure name, Cendant's educational software subsidiary owns not only the former Knowledge Adventure but also Davidson & Associates, Sierra On-Line, Blizzard Entertainment, and Roger Wagner.

As their visibility grows, it seems that both companies are determined to make a name for themselves in the philanthropic world as well. …

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