Magazine article Information Today

Newstex: The Voice of Authoritative Content

Magazine article Information Today

Newstex: The Voice of Authoritative Content

Article excerpt

Ask Larry Schwartz, president of Newstex, what he was doing last summer, and he'll tell you that he and his team were busy developing a new brand and new products.

First out of the gate is the announcement that Newstex is tagging its aggregated collection of news, commentary, opinion, and video under the new title of "Authoritative Content." The company's new two-word brand validates the notion that Newstex's content is a trusted source. "We get the content from the experts like Associated Press, Gawker, the McClatchy-Tribune, and the Digital Journal," says Schwartz. "As the web gets more cluttered every day, Newstex cuts through the clutter; we give end users reliable content." Newstex distributors include Amazon Kindle, Thomson Reuters, LexisNexis, and CanWest MediaWorks. Newstex also built a new website along with a selection of ebooks to accompany its Authoritative Content announcement.

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"In simplest terms, Authoritative Content is useful, meaningful and respected information published by experts, professionals, industry thought-leaders, knowledgeable individuals, and organizations that people trust," according to Authoritative Content: Because All Content Is NOT Created Equal, an ebook by Larry Schwartz and Susan Gunelius. …

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