Magazine article Online

When Search Meets Web Usability

Magazine article Online

When Search Meets Web Usability

Article excerpt

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When Search Meets Web Usability

by Shari Thurow and Nick Musica

ISBN: 978-0-321-60589-4

Published: 2009

Pages: 208 pp.; softcover

Price: $29.99

Available from: New Riders,

1249 Eight Street, Berkeley, CA 94710;

(510) 524-2178; www.newriders.com

I've always hated the narrow focus of search engine optimization (SEO) on just getting users who enter a particular keyword to one particular website. Shouldn't the content and layout of the website itself help draw appropriate users? Well, it seems that I am not alone, as this book helps to address the gap between SEO and individual website navigation.

The book incorporates a lot of principles from SEO and web usability. The authors are founders of their own companies and have a lot of web design and usability experience. In addition, Thurow wrote one of the first books published on SEO, so she clearly knows both fields. Their goal is not just to get you listed No. 1 on Google but to have users actually click on that link and then easily find what they seek on your website. To accomplish that you need to work on both sides of the fence--appropriate SEO and usability basics.

[ILLUSTRATION OMITTED]

The key premise of the book is the "scent of information," an idea drawn from foraging theory and used to envision how the user perceives the likelihood of finding what he seeks with a particular link or page. …

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