Magazine article Marketing

Brand Manager of the Week: Lucy Palmer, Marketing Manager, ABC

Magazine article Marketing

Brand Manager of the Week: Lucy Palmer, Marketing Manager, ABC

Article excerpt

- Describe yourself in three words.

Passionate, feisty and blonde.

- How would you define marketing?

Listening to and talking to people.

- What advice would you give to someone starting their marketing career today?

Think like a consumer, not a marketer. Use language your grandmother understands.

- Make a point to know all there is to know about digital.

What attracted you to your current job?

The opportunity to be at the very heart of the media industry - and the office is a two-minute walk from my house.

- What was your first job?

I set up a local babysitting service when I was 13.

- If you were a brand, what would you be?

Lonely Planet - I'm travel-obsessed.

- What ad campaign do you wish you'd commissioned?

Honda's 'Cog'. Brilliant, different, forward-thinking.

- If you weren't you, who would you be?

Michael Palin - he enjoys life and gets paid to go on holiday.

- What would you be if you weren't a brand manager?

Bored.

- If you had three wishes, what would they be? …

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