Magazine article Marketing

TV Small Fry Get Chance to Shine in Digital's Dawn

Magazine article Marketing

TV Small Fry Get Chance to Shine in Digital's Dawn

Article excerpt

You would think that with a 200 channel system making its debut from next Thursday there would be room enough for everybody. But Darwinian forces are still at work in the world of multichannel TV. Channel One is all but gone and Performance, the arts channel, is hanging on by its fingertips. The decision by Cable & Wireless Communications to tip the channel off the roster was bad enough. Worse is on the way for Associated's TV hopes.

CWC is in talks with the BBC and Flextech and will have signed up UK Arena before the week is out. They weren't total philistines after all, they were just in search of higher production values, and other cable companies could easily come to the same conclusion.

Given the level of investment and the end of rigid bundling, further casualties are likely in the digital age as platform owners or organisers look for channels that will at least punch their weight in a crowded schedule. Far more than in the past, at the edges of the electronic programme guide channels will come and channels will go. At least now many more will have the chance to prove whether they can attract an audience or not.

A case in point is Tara Television, the channel featuring RTE programming. Although the Irish national broadcaster is not the BBC it still has an annual programme budget of [pounds]131m and can turn out a distinctive mixed schedule. Tara has been carried by such obvious carriers as Birmingham Cable, but there has been a swift decline to such metropolitan centres as Jersey. Cable and Tawd Valley Cable. …

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