Magazine article Marketing

The Marketing Society Celebrates Half-Century

Magazine article Marketing

The Marketing Society Celebrates Half-Century

Article excerpt

P&G and Tesco chiefs won plaudits at the anniversary awards.

Brands including Mini and Google as well as industry figureheads such as Procter & Gamble's AG Lafley and Tesco's Sir Terry Leahy, were among those collecting accolades at The Marketing Society's 50th anniversary celebrations in London on Monday night.

From a shortlist of 50 Golden Brands and 50 Marketing Heroes, members of The Marketing Society voted for those brands and personalities they considered to be the greatest.

Apple was named the Brand Most Loved By Consumers following an open vote by more than 40,000 members of the public as well as The Marketing Society - a result no doubt driven by devoted fans of its iPhone, iPod and computer products.

In other categories, Mini was the Biggest Breakthrough winner. First rolling off the British Motor Corporation production line in 1959, the car has constantly evolved over the past 50 years. More than 1m Minis have been sold since the marque was relaunched by BMW eight years ago.

Microsoft, meanwhile, was voted the Brand That Changed Our Lives Most. Since its launch in 1975, the company's technology products, from Hotmail and MSN to Office and Xbox, have radically altered the way in which consumers work, play and communicate.

Picking up the award for the Brand I Would Most Like To Manage was Tesco. It is now the world's second most-profitable retailer and spends an enviable pounds 80m a year on advertising.

Google scooped one of the most significant awards, for the Most Successful Brand In The Next 50 Years, recognising both the search engine's achievements and potential.

First registering its domain in September 1997, by 2006 the verb 'to Google' had made its entry to the Oxford English Dictionary, an indication of the degree to which it had become part of consumers' lives.

The event also celebrated the contributions of talented marketers. …

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