Magazine article Marketing

Lobbyists Slam Product Placement Consultation

Magazine article Marketing

Lobbyists Slam Product Placement Consultation

Article excerpt

The government has been accused by health and education groups of 'rushing through' its consultation on the introduction of product placement to UK television programming.

The consultation period will last just eight weeks, which has angered campaigners, including the National Union of Teachers, the National Heart Forum, the Association of Teachers and Lecturers and the Children's Food Campaign. They claim it should be extended to three months, as it will run over the Christmas period, and argue that such a brief consultation is in breach of the government's own guidelines.

A spokeswoman for the Department for Culture, Media and Sport defended the government's position, saying it had already carried out a 12-week consultation last year.

'We are satisfied that two months is sufficient to allow interested parties to respond fully,' she added.

However, Children's Food Campaign co-ordinator Jackie Schneider insisted that the plans were being rushed through. 'I'm not reassured by any protection proposals for children,' she added. 'Even though children's programmes will be exempt, 70% of TV watched by children is outside of this. …

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