Magazine article Marketing

Marketing Mole: We'll Call You - Chrysler

Magazine article Marketing

Marketing Mole: We'll Call You - Chrysler

Article excerpt

Mole's old man has kicked off his midlife crisis with a new Chrysler Voyager, but is worried about the impact of the marque's sale to Fiat, so we tried to ease his mind.

Chrysler Good afternoon, Chrysler customer care, (name) speaking.

Mktg Hi. My dad has bought a Voyager and is a bit confused about what is going on. He said Chrysler was pulling out of the UK, and he has only just got the car. He's a bit worried about parts, and things like that.

Chrysler Right, I can completely understand that. As far as we are aware, we haven't been notified of any drastic changes such as that Fiat does own 20% of the company, but we haven't been made aware of specific changes. I don't think he has to worry about it at all.

Mktg I think it was about Fiat. He said they were looking to change the European market and it would result in the cars being rebadged.

Chrysler That's right. I do believe there have been discussions about a five-year plan implementation, but I don't think he has anything to worry about. …

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