Magazine article ABA Bank Marketing

Contest Highlights: Digital Merchandising Content

Magazine article ABA Bank Marketing

Contest Highlights: Digital Merchandising Content

Article excerpt

For a training session earlier this year, The Kiosk & Display Co., Atlanta, asked banks to submit examples of their best digital signage content and then picked winners in several award categories.

The judging was done by Jon Mathes, director of brand strategy for Bancography Inc., Birmingham, Ala.

Some of the winning entries are reproduced below together with commentary as to why each was selected.

Best in Show

M&T Bank

Buffalo, N.Y.

Assets: $72 billion

"This campaign used powerful branding, strong photographic elements and a clear message to introduce M&T Bank to its new Provident customers. It also showed the emotional connection that can be created with photography and branding."

[ILLUSTRATION OMITTED]

Best Promotion

Flagstar Bank

Troy, Mich.

Assets: $16 billion

"Indianapolis Indians Scoreboard Animation: Originally displayed on the scoreboard of the Indianapolis Indians baseball team; it was run in the branches as well. Lively animation and graphics reinforced their tagline and garnered new checking accounts by highlighting their sponsorship of the Indianapolis Indians baseball team."

[ILLUSTRATION OMITTED]

Best Brand Promotion

Kennebunk Savings Bank,

Kennebunk, Maine

Assets: $806 million

"Whimsical and fun with buzzing bees and strong branding Kennibunk used their digital content to introduce Kennebunk Savings "less banky" way of banking. They also used their digital content to bring their products to life and educate customers about free checking with free ATMs everywhere. …

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