Magazine article Marketing

Marketing Mole: We'll Call You - Churchill

Magazine article Marketing

Marketing Mole: We'll Call You - Churchill

Article excerpt

It's panto season and having heard our favourite canine, Churchill the dog, is taking to the stage, we rang the insurance brand to find out how to get tickets.

Churchill Good afternoon, you're speaking to (name), how can I help you?

Mktg Hi, I've got a bit of an odd query. My insurance renewal is coming up soon and I wanted to know (Churchill cuts in).

Churchill With Churchill?

Mktg No, it's with someone else. I wanted to know whether there were loyalty perks, or anything like that. I've seen that Churchill is involved with pantos, and I really want to go. Would you get discounts on tickets?

Churchill No, we wouldn't offer anything like that. There might be special or seasonal offers, but not like that.

Mktg Have you heard about the pantomime then?

Churchill No I haven't.

Mktg I think there's a series of pantos in which Churchill the dog is appearing. I wanted to know if having a policy with Churchill would help get tickets. Do you know who I would have to contact?

Churchill Let me transfer you to customer service. They may be able to help you.

Mktg Oh yes, thanks. (Holds.)

Churchill Good afternoon, you're through to (name). …

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