Magazine article Marketing

Media Agencies: Top 50 Media Agencies

Magazine article Marketing

Media Agencies: Top 50 Media Agencies

Article excerpt

Innovative approaches and the willingness of media owners to sell advertising space at a reduced cost seem to have spared media agencies the worst of the recession, but the future may be bleaker.

Media agencies have held up remarkably well considering the squeeze being placed on them by marketers looking for added value.

The pressure has been offset to a degree by the desperation of media owners to sell space. This has created bargain advertising opportunities and a greater openness to creative solutions that offer more cut-through to consumers than traditional TV spots and display pages.

Media agencies have been successfully diversifying into areas such as search marketing and social media.

However, the prognosis for the long term is less clear. These figures show only the initial impact of the recession - 2009 data is expected to reveal the true extent of the advertising downturn.

Rank      Agency                                      2008             %
08   07                                           billings        change
                                                (pounds m)       on 2007

1    1    MediaCom                                  1029.9           4.1
2    2    OMD                                        762.6         -10.3
3    3    MindShare Media UK                         719.8           0.0
4    5    Carat                                      694.2           6.5
5    4    Starcom UK Group                           560.8         -15.5
6    6    ZenithOptimedia                            480.2         -15.0
7    7    Mediaedge:cia                              426.6           4.9
8    9    Walker Media                               235.1         -11.7
9    8    Initiative Media London                    216.1         -21.6
10   10   PHD                                        203.6         -13.8
11   12   Vizeum UK                                  191.2          13.2
12   11   Universal McCann UK                        183.9         -17.3
13   14   Media Planning Group                       140.2          16.7
14   13   MediaVest Manchester                       134.8         -13.7
15   15   Brilliant Media                            105.1         -11.5
16   16   Arena BLM                                   62.4         -12.3
17   17   Kinetic                                     61.9          -1.9
18   22   Maxus (formerly BJK&E Media)                59.2          10.4
19   18   Feather Brooksbank                          58. … 
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