Magazine article Marketing

Design: Design Leagues

Magazine article Marketing

Design: Design Leagues

Article excerpt

Design agencies are being called on to demonstrate their adaptability, as the tough economy, combined with risk-averse clients, presents a challenging working environment.

Judging by the quality of work on show at November's Marketing Design Awards, the design industry is in rude health.

However, 2009 brought an air of cautiousness, as marketers distanced themselves from risk, and scrutinised agency credentials more closely than ever. Marketers now expect return on investment built in to any proposition.

Looking ahead, the design industry will play a major role in the renaissance of sustainability, as shoppers increase their scrutiny of packaging's green standards.

TOP DESIGN AGENCIES 1 - 10

Rnk     Agency        Fee income (pounds)      %    Turnover (pounds)
08  07                     2008       2007  chge        2008        2007

1   1   Imagination  38,500,000 31,250,000  23.2 107,000,000 102,500,000
2   n/a Red Bee
        Media        19,198,000 12,170,000  57.7         n/a         n/a
3   4   Radley
        Yeldar       11,557,466  9,756,123  18.5  16,248,742  14,139,645
4   3   Checkland
        Kindley-
        sides**      11,163,000 11,092,000   n/a  15,812,861  15,741,403
    n/a The Brand
        Union*              n/a 11,134,251   n/a         n/a  15,273,213
5   n/a Interbrand   10,904,000 10,937,000  -0.3  13,559,000  13,082,000
    n/a Jack
        Morton
        Worldwide*          n/a  9,179,000   n/a         n/a  31,666,000
    n/a Fitch*              n/a  9,143,000   n/a         n/a  15,417,000
6   5   Design
        Bridge        8,577,000  9,215,000  -6.9  11,059,870  12,250,712
7   n/a FutureBrand         n/a  8,473,000   n/a         n/a  10,832,000
8   n/a The Team
        Brand Comm-
        unication
        Consultants   8,426,356        n/a   n/a  12,443,722         n/a
9   6   Blue Marlin
        Design        8,021,000  9,200,000 -12.8   9,399,000  10,758,000
10  7   Jones
        Knowles
        Ritchie       7,939,000  7,316,000   8.5   8,916,000   8,200,000

Rank     Agency                             %    International     Staff
08   07                                change         work (%)

1    1   Imagination                      4.4              n/a       375
2    n/a Red Bee Media                    n/a               20       141
3    4   Radley Yeldar                   14.9                7       121
4    3   Checkland Kindleysides**         n/a               15        80
     n/a The Brand Union*                 n/a               30       100
5    n/a Interbrand                       3.6               57        74
     n/a Jack Morton Worldwide*           n/a               77        71
     n/a Fitch*                           n/a               30        88
6    5   Design Bridge                   -9.7               52       100
7    n/a FutureBrand                      n/a               80        65
8    n/a The Team Brand
         Communication Consultants        n/a                0       120
9    6   Blue Marlin Design             -12.6               35       115
10   7   Jones Knowles Ritchie            8.7                5        83

Rank          Agency
08     07

1      1      Imagination

Founded 1978. Privately owned. Chairman John Banks. No specialisms
disclosed. Clients during this period included: Shell, Ford, Oneworld
Member DBA. www.imagination.com

2      n/a    Red Bee Media

Founded 2005. Privately owned. Chairman Michael Cook. … 
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