Magazine article Information Today

Knowledge Genie Builds Platform for Authors

Magazine article Information Today

Knowledge Genie Builds Platform for Authors

Article excerpt

Here's an innovative company that has created an interactive digital publishing platform.


Husband-and-wife team Milo Sindell and Thuy Sindell, Ph.D., founded Knowledge Genie, an interactive digital publishing solution, in July 2009. The foundation for the publishing platform was built upon the couple's earlier venture, a human resources software company called Hit the Ground Running. "We were looking at ways to scale our books, methods and content beyond in-person human delivery," says Milo Sindell of the inspiration to initially build the technology.

The Sindells, who are the authors of three books on employee and organizational performance, used their first technology offerings as a virtual guide to help companies move employees through the three stages of employment: integration, engagement, and transition. When they decided to expand to help other authors distribute their content, Knowledge Genie was born. The resulting digital publishing platform lets authors gather knowledge in online applications called Genies.


Milo Sindell, the company's president and CEO, says the couple understands firsthand the challenges surrounding the writing process, as well as the efforts of selling books to traditional publishers. Their mission was to make the publishing process easier for other authors. The pair envisioned a broader opportunity for the virtual coaching platform and developed a technology so other authors could publish their own content via a web application. "We wanted to create a publishing platform that gave authors the ability to take control of their content and package it in a much more interactive format," he says.



The result is a hosted software option ( Authors can package their content through a traditional web browser to share with audiences. The technology also enables authors to sell that knowledge, if they so choose.

Sindell says that building a Genie comprises four steps: design, build, test, and publish. In the design stage, the author gives the Genie a web address, provides an overview of the focus, and describes what the Genie is designed to accomplish. The author then organizes the Genie by time frame (days, weeks, or months), sections, chapters, and classes. Authors can also customize the look of their Genies.

During the build step, authors can add content to the sections they created and add documents, videos, and files into the Genie, along with links to the authors' websites, blogs, and related content. …

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