Magazine article Marketing

Brand Manager of the Week: Gerry Walker, Brand and Sales Director, Redfoot

Magazine article Marketing

Brand Manager of the Week: Gerry Walker, Brand and Sales Director, Redfoot

Article excerpt

- Describe yourself in three words.

Active, enthusiastic, ambitious.

- How would you define marketing?

Simple selling.

- What would you be if you weren't a brand manager?

More relaxed.

- What advice would you give someone starting their marketing career today?

Walk over the time-wasters.

- What attracted you to your current job?

The two owners of the business - truly inspirational leaders.

- What was your first job?

Sales rep for Cadbury Confectionery.

- How did you get your first job?

I persuaded the sales trainer he needed me to liven up his course.

- If you weren't you, who would you be?

My dog.

- What's your favourite bar?

The Peacock pub at Elland Road, Leeds, on match days.

- What's your favourite holiday destination?

Whistler, Canada.

- What have been your best and worst freebies?

The best was a round of golf with Seve at Crans-Montana. The worst was a ticket to see Man Utd, in their end of the stadium.

- If you were a brand, what would you be?

Leeds United - determined and disciplined with a touch of class.

- Who's your dream brand ambassador?

Cheryl Cole for Redfoot women's shoes and David Beckham for the Redfoot men's range. …

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