Magazine article Marketing

What It's Really like Inside: Gocompare.Com

Magazine article Marketing

What It's Really like Inside: Gocompare.Com

Article excerpt

- How do you feel about being behind the most irritating ad of 2009?

Our business is one where visibility is integral to success. This campaign is being talked about a lot and we've seen a 200% increase in ad awareness since the campaign launched in August. Being named as the most irritating ad of 2009 is just a byproduct of an unforgettable campaign.

- What is the main marketing challenge you face?

Keeping pace with the constantly changing social media landscape, and how its impact on search will grow.

- What's the best thing about working for Gocompare.com?

There's never a dull day, and there's always a fresh challenge. Plus, there's free parking.

- Describe the marketing team in three words.

Loud, fun, fanatical.

- What are the hours like?

Working for Gocompare.com is not your typical nine to five. People regularly go above and beyond the call of duty in order to get the job done, but there's always time for fun.

- What are the perks?

The company has a real entrepreneurial spirit that encourages creativity and loads of fun, making hard work seem much less, well, hard.

- Are there any downsides?

My chief executive informs me that there are none.

- Do you have a local? …

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