Magazine article Marketing

Marketing Mole: Who Does Google Think You Are?

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are?

Article excerpt

Keith Moor, Director of brand and communications, Santander.

- The first result is a Wikipedia page for Keith L. Moore, emeritus professor in anatomy and associate dean for the Faculty of Medicine at the University of Toronto.

- The next is for a Marketing profile of 'Keith Moor of Abbey' from a year ago.

- The third link takes us to Moore Life Ministries, an evangelical Christian website.

- None of the Google images and video results shows Moor.

- The final result is his LinkedIn profile.

Verdict: Santander's Moor shows up only three times on the first results page. The existence of high-profile academic Keith Moore has hit his visibility.

Action: Moor's profile does not reflect Abbey's rebrand to Santander or his new position in the organisation. Some new media exposure would help raise his profile, and the rebrand provides him with an excellent opportunity to make progress.

Keith L. Moore - Wikipedia, the free encyclopedia

Keith L. Moore is a professor emeritus in the division of anatomy (department of surgery), former Chair of anatomy from 1974 to 1984 and associate dean for ... - Cached - Similar

The Marketing Profile: Keith Moor of Abbey - Marketing news

10 Feb 2009 . …

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