Magazine article Marketing

Marketing Mole: We'll Call You - Iceland

Magazine article Marketing

Marketing Mole: We'll Call You - Iceland

Article excerpt

We want to be the poster-Mole for the food retailer, but what will it take for the judges to choose us to follow in the footsteps of Coleen Nolan and Kerry Katona?

Iceland Good morning, Iceland customer care, (name) speaking. How can I help?

Mktg I see that you're running a customer competition to become the new face of Iceland. What do I need to do to win?

Iceland On our website there is a link that you need to follow. There is a form that you need to fill in and you need to attach your photograph If you click on the link on the website it will give you a step-by-step guide of what to do.

Mktg What tips can you give me on winning the competition? I love shopping at Iceland and really want to win.

Iceland I wouldn't be able to give you any tips I'm afraid (laughs).

Mktg My friends say that I have a face for radio. Does it matter how good-looking you are? Is that one of the criteria?

Iceland No, it isn't. I don't think that is one of the criteria.

Mktg What other criteria are there?

Iceland I won't be able to give them to you, I'm afraid. It will explain everything on the internet.

Mktg Do I need to do all of my shopping at Iceland in order to win? …

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