Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Bench's global reach

Fashion brand Bench has created a video tracing the development of the brand from its Manchester origins 20 years ago. The work, created by Corporation Pop, is being used to demonstrate Bench's presence in multiple markets worldwide.

- Clipper in Wonderland

Clipper Teas has created a limited-edition range of Alice in Wonderland-themed teas to coincide with the cinema release of the Tim Burton film on 5 March. Clipper will be the 'tea partner' of Alice in Wonderland at a special screening of the movie as part of London Fashion Week.

- Warburtons extends

Warburtons, the bread brand, is moving into the snack category for the first time with the launch of two products. ChippidyDooDaa pitta chips and SnackaDoodle wholegrain snacks will both go on sale from 15 March, backed by a pounds 1m marketing campaign.

- Fairtrade holds up

Fairtrade sales rose 12% to an estimated value of pounds 799m in 2009, despite the tough economic climate. The Fairtrade Foundation also claims that 71% of people who do not already buy everything they can Fairtrade, are willing to swap one or more products during Fairtrade Fortnight, which runs until 7 March.

- LoveFilm loves apps

LoveFilm, the DVD and games rental company, has launched an iPhone app that will enable its members to view and manage their rental lists. The free app, which was developed by Techlightenment, provides information on all of LoveFilm's 65,000 DVDs, Blu-ray titles and games. Users will be able to view film synopses and cast lists and browse more than 80m user-generated ratings.

- Search alliance

Microsoft and Yahoo! plan to complete the integration of their search listings and advertising sales efforts outside the US by early 2012, following European and US regulators' clearance of their 10-year deal The companies are to start work on the project imminently, seven months after they agreed the landmark deal in a bid to challenge Google's dominance of the global search market.

- Morrisons backs bid

Morrisons has signed up as a sponsor of England 2018, the team leading the country's bid to host the FIFA World Cup. BT is already a sponsor.

- Sci Fi transformation

NBC Universal's Sci Fi channel is rebranding as Sy Fy in the UK as part of a global strategy to broaden its appeal. The channel has already changed its name in the US.

Read Jeremy Lee on media at marketingmagazine.co.uk

- Labour poster launch

Labour has unveiled a poster offensive claiming that Conservative Party leader David Cameron plans to cut investment in the NHS. Meanwhile, a study by email marketing specialist Return Path has claimed that The Conservatives have a better mass email marketing programme than their election rivals. It found that Labour took 58 days to send its first message to someone signing up to its email marketing programme, while the Tories sent a welcome message after six days.

- Bulmers appointment

Heineken cider brand Bulmers has awarded its pounds 5m advertising account to St Luke's after a pitch against the incumbent, Frame. St Luke's, which also handles Heineken's Strongbow cider, will now work on TV, print, outdoor and online activity that aims to strengthen Bulmers' positioning against competitors such as the C&C-owned Magners brand.

- Mobile go-ahead

The proposed merger between mobile phone networks Orange and T-Mobile is set to be given the green light by European regulators. …

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