Magazine article Marketing

Brand Manager of the Week: Liz Cuff, Brand Manager, Tracklements Condiments

Magazine article Marketing

Brand Manager of the Week: Liz Cuff, Brand Manager, Tracklements Condiments

Article excerpt

- Describe yourself in three words.

Imaginative, positive, approachable.

- What would you be if you weren't a brand manager?

I nearly studied computer animation at university.

- What advice would you give someone starting their marketing career today?

Listen to and learn from everyone around you, make sure you understand your brand and target market and embrace ideas.

- What attracted you to your current job?

I wanted to work in consumer marketing and Tracklements is a great, traditional company, where the scope to become involved in activities is vast.

- What was your first job?

I was a marketing assistant for the Motor Industry Research Association, where they design and test cars. I know more about cars than I ever imagined I could.

- If you weren't you, who would you be?

I'd be Bernard from Bernard's Watch. I could slow down time whenever I wanted.

- What is your favourite campaign or slogan?

The T-Mobile ad where everyone starts dancing at Liverpool Street Station. …

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