Magazine article Management Today

MT Masterclass: High-Level Networking

Magazine article Management Today

MT Masterclass: High-Level Networking

Article excerpt

What is it? Successful professionals rarely let their guard drop in public.

An ordinary person might look on a top-level conference or networking event as a perk or welcome distraction, light relief from the heap of work that awaits them back at the office. But top networkers are not so casual. They zoom in on interesting or useful people, and waste no time in expanding their list of contacts. 'What's in it for me?', they ask themselves, and 'How can I be valuable to other people?'. They embellish their virtual Rolodexes and polish up the brand called Me.

Where did it come from? Blame Klaus Schwab. In 1971, having borrowed dollars 11,000 from a German industrialist, he launched his first high-level chinwag at Davos, in the Swiss Alps. Ever since, the world's biggest movers and shakers have headed to this little town in January to swap business cards, ideas, buzzwords and mantras. Some deals have probably been done as well. Davos is the template for all premier-league networking events, and it remains the original and best - if you like that sort of thing. …

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