Magazine article Marketing

Brand Manager of the Week: Helena Christopher, Brand Manager, QBE Insurance Group

Magazine article Marketing

Brand Manager of the Week: Helena Christopher, Brand Manager, QBE Insurance Group

Article excerpt

- Describe yourself in three words.

Focused, imaginative, decisive.

- How would you define marketing?

It is like corporate matchmaking - you have to find the right audience for the right product.

- What would you be if you weren't a brand manager?

Running my own business.

- What advice would you give someone starting their marketing career today?

Talk and listen to as many people as possible. Never underestimate the power of visibility and of good networking.

- What hobbies do you have?

Eating, drinking, travelling, dancing.

- What was your first job?

Saturday girl at a furniture shop in my local shopping centre. I was 15 and it didn't inspire me to get into retail, but I saw the madness of Christmas shopping up close.

- What's your favourite pub?

Prince Alfred in Maida Vale - 30 seconds from my house.

- What other languages do you speak?

French.

- If you were a brand, what would you be and why?

Yorkshire Tea - because I'm from Yorkshire and I like tea. …

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