Magazine article Mortgage Banking

OpenClose Helps Google Power New Mortgage Comparison Ads

Magazine article Mortgage Banking

OpenClose Helps Google Power New Mortgage Comparison Ads

Article excerpt

West Palm Beach, Florida-based OpenClose[R] Mortgage Software, developers of Web-based, end-to-end mortgage loan origination software, is the only pricing and product engine (PPE) and loan origination system (LOS) tapped to provide loan rate and fee data feeds for Mountain View, California-based Google[TM]s' AdWords Comparison Ads for mortgages.

The new advertising feature gives borrowers more control in their searches for loan product and pricing information, and improves the quality of mortgage lender leads via the Internet. Internet users searching with the keyword "mortgage" on Google.com may see Comparison Ads that prompt them to select the type of loan in order to compare various rates. OpenClose's loan product and pricing engine, DecisionAssist[TM], will then display lender rate data.

Potential borrowers can choose directly from the offers listed or further refine their search by providing additional information such as income, home value or other parameters. They can also call the lender directly or request a quote. By using the direct feed from OpenClose, borrowers receive accurate, up-to-date rates, empowering them to make informed decisions.

"Today, Internet users turn to Google for any and all questions they have, from early-stage investigation to final decision-making--mortgages included," said Jason Regalbuto, chief executive officer of OpenClose.

"AdWords Comparison Ads show targeted offers in less than a second, with no long forms to fill out. …

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