Magazine article Marketing

Marketing Mole: We'll Call You - BBC

Magazine article Marketing

Marketing Mole: We'll Call You - BBC

Article excerpt

As a loyal licence-fee payer, Mole wanted to make sure our favourite shows - Mole in the Wall and Mounds of the 60s - aren't going to be axed following the review

BBC Hello, this is the BBC. Can I help you?

Mktg It is about the strategic review.

BBC You need to write to the BBC Trust. Can I give you their address?

Mktg I would prefer to speak to someone on the phone.

BBC I will see if I can answer your questions, but (I'm) not sure I know a lot about it.

Mktg Is Radio 2 carrying on?

BBC It is definitely not closing down. The radio stations the review impacts are 6 Music and the Asian Network.

Mktg What can we do to voice our opinions on this?

BBC Nothing has been confirmed. The BBC Trust is to decide what is best If you write to them, they will consider your comments.

Mktg What about BBC One, will it still be running?

BBC We don't have much information. …

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