Magazine article Marketing

Brand Manager of the Week: Aimee Reason, Junior Brand Manager, Chupa Chups

Magazine article Marketing

Brand Manager of the Week: Aimee Reason, Junior Brand Manager, Chupa Chups

Article excerpt

- Describe yourself in three words.

Passionate, focused, strategic.

- How would you define marketing?

Linking needs to commercial opportunity.

- What would you be if you weren't a brand manager?

A McLaren F1 Driver.

- What advice would you give someone starting their marketing career today?

Never be afraid to try new things and approach any situation with an open mind.

- What attracted you to your current job?

The opportunity to work on a fun and universally loved brand with huge potential to grow market share in the UK.

- What was your first job?

Marketing assistant for a US-based healthcare company.

- What hobbies do you have?

Snowboarding, socialising, watching F1 and making cup cakes.

- If you were a brand, what would you be and why?

Innocent - an inspiring and original brand with a strong vision and determination to succeed.

- What was your finest hour?

11am on 9 February - we were sent a basket of mini chocolate brownies. …

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