Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Npower print activity

Npower is rolling out a print ad campaign starring Wallace & Gromit to drive awareness of the brand, following the launch of its revamped visual identity. Both the red and blue logo and the forthcoming activity aim to promote Npower as a provider of more general home and energy services beyond solely gas and energy supply.

- Nivea in schools push

Nivea is targeting teachers as part of its effort to educate children about how to stay safe in the sun. The skincare brand has created a Sunwise Set group of characters that will star in its 'Buddy Up for Funshine' campaign. Through the activity, Nivea provides schools with educational materials and free products to highlight the risks of unprotected exposure to the sun.

- Churchill iPhone app

Churchill is rolling out a light-hearted iPhone app to help consumers 'make tough decisions'. Users can ask the insurance brand's bulldog mascot any question on a quandary and he will answer with his trademark 'Oh, yes' or 'Oh, no'. The RBS Insurance-owned brand has set an initial limit of 50,000 downloads of the 'Let Churchill Decide' app, created by Spook Media.

- DSGi plots dual stores

DSGi is to accelerate its roll-out of a store format that houses both its Currys and PC World brands under a single roof. The retail group plans to open 60 of the '2-in-1' stores during this year.

- Toyota ads 'reassure'

Toyota has launched a campaign to reassure consumers about the safety of its cars. The marque was forced to recall more than 8m vehicles globally because of defective accelerator pedals. Print ads, by incumbent agency Saatchi & Saatchi lead with the line 'More committed to quality than ever', and state: 'Following our recent recall, all our new and used cars have been quality checked and are ready to go.'

- Waitrose in 'chefs' ad

Celebrity chefs Delia Smith and Heston Blumenthal will feature in an extended TV ad for Waitrose in which they will show how to cook various dishes. The activity is intended to drive viewers into Waitrose stores where they can pick up recipe cards and the supermarket's weekly magazine. The 20-second ad, which breaks during Coronation Street tonight (Wednesday) will have 'the look of a stylish film trailer' according to Waitrose. The ad, created by MCBD, is the first time the duo have appeared together on TV.

- Barclaycard music ad

Barclaycard is rolling out a music-themed campaign to support the launch of its Freedom rewards programme. It includes a TV ad, by Bartle Bogle Hegarty, which uses the classic blues track Green Onions, by Booker T & The MGs. Each time someone is shown using their Barclaycard to make a transaction, the card reader plays notes from the song. The TV spot will be supported by a print campaign that breaks tomorrow (Thursday) and a digital campaign, which starts next week.

- Bulmers adds variant

Bulmers, the Heineken-owned cider brand, is launching a variant made with apples and pears. Summer Blend will be supported by a campaign including outdoor advertising from next month. The drink will be the first in a series of limited editions to be rolled out under the Bulmers brand.

- Nestle Facebook row

Nestle has come under fire for its response to online protests Administrators of the company's Facebook page are said to have deleted comments challenging Nestle's use of palm oil in its products.

- M&S signs celebrities

Marks & Spencer has lined up actress Caroline Quentin, X Factor judge Dannii Minogue and football pundit Jamie Redknapp to star in its latest multimillion-pound ad campaign. …

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